Digital Water: Opportunity Knocks
Leveraging the full potential of data — what we refer to as “digital water” — can be demonstrably powerful in an asset-intensive, rate-restricted industry that requires informed decision-making to effectively balance capital investment and rising operational expenses with resistance to rate increases. The payoff is getting the most out of aging assets through actionable, resilience enhancing information that also can tip off operators to potentially looming failures, not to mention the upside of analytics in helping fill the void during staffing challenges.
Our latest survey shows promising evidence that the industry is continuing to undergo a digital transformation, with utilities having a digital water strategy in place and clear objectives defined. Two-thirds of respondents reported positive results when asked to what extent their company’s data or digital solutions strategy is achieving objectives.
That said, there remains a lot of remaining opportunity, given that precisely harnessing data — and broader artificial intelligence technologies — can provide a holistic view of the water system, enhancing efforts to track consumption, drive efficiencies, save energy and prioritize investment dollars. More than half of respondents stated that while they are collecting data, they are not leveraging it effectively, a slight increase from 49 percent last year.
Uncle Sam and the Fight for Funding
With outdated infrastructure entrenched year after year as the biggest issue that keeps the industry up at night, trying to mitigate that challenge is a matter of money. In a landscape where utility budgets are tight and fixing the frailties of assets carries a steep price tag that ratepayers aren’t overly receptive to helping cover, roughly half of survey respondents believe funding for capital infrastructure projects for their organization will be sufficient or merely meet the requirement. Thirty-seven percent say funding simply will not be enough.
Uncle Sam has stepped in with the Infrastructure Investment and Jobs Act (IIJA) — or the Bipartisan Infrastructure Law (BIL) — signed into law in late 2021 as the largest federal investment in water in U.S. history, committing tens of billions of dollars to the sector. The intended purposes are diverse, including funds for water infrastructure, resiliency, lead service line replacements and contaminant removal.
The money — more of a lifeline to the industry than a panacea — carries promise at a time of rising urgency in remediating lead service lines and evolving regulation. Most recently, that includes the U.S. Environmental Protection Agency’s release in March of its long-expected plan to regulate a new category of toxins in drinking water: per- and polyfluoroalkyl substances (PFAS), commonly known as “forever chemicals.
”So, are U.S. water utilities seizing the moment? The short answer is perhaps not. Slightly more than one-quarter of respondents say their enterprise has applied for or will go after IIJA funding, while more than four in 10 haven’t explored it nor have plans to pursue it.
Much of that appears attributable to perceived red tape. Nearly half of respondents — 46 percent — deem the process administratively burdensome, with a nearly identical number viewing it as too restrictive, with both of those replies up considerably from 2022. Others acknowledge they lack awareness about the programs (36 percent) or aren’t clear about how to pursue the funds (30 percent).
Long story short, the survey finds, U.S. water utilities are prioritizing investments – whether supported by new funding programs or not – in water reliability and resilience (61 percent), asset rehabilitation and renewal (56 percent), cybersecurity (50 percent) and regulatory compliance for PFAS (49 percent) as their top investments for their utility or municipality over the next decade.
It’s a short list of well-placed priorities. As the industry evolves — steadying and in many cases better positioning itself against headwinds showing no signs of easing — U.S. water utilities either independently or with expert outside consulting advice can find the footing needed to take positive steps that these times demand.